Startup help that fits a bootstrapper's budget.
Being a founder means doing ten jobs at once. I help very early stage founders work out their go-to-market, numbers and story, so you can stop guessing and start building.
Low-cost, practical support from someone who has built a startup from pre-revenue to revenue.
Founding a company is a web of decisions.
Who is this really for? How do you reach them? What should you charge? What do investors want to see? Every question connects to the next, and there is rarely a spare budget for a big consultancy to help untangle them.
I work alongside you to pull the threads apart, one at a time, and turn them into a plan you can act on this month.
- No jargon, no bloated retainers
- Fixed, affordable scopes for early stage budgets
- Work you own and can keep using
What I can help with
Pick one, or combine them. Each one is scoped to be affordable for a founder without funding.
Go-to-market strategy
Define your ideal customer, positioning, pricing and first sales channels. You leave with a clear, sequenced plan for winning your first customers, built on the same approach I used to take a startup from zero to its first revenue.
Opportunity identification
Not sure which idea, segment or niche to back? We test the options against real demand, competition and your own strengths, so you commit your limited time and money to the best bet.
Financial forecasts and revenue models
Clear, defensible models: revenue forecasts, pricing and ROI analysis, payback periods and break-even. Numbers you understand, can explain to an investor and can update yourself.
Market research
Customer, market and competitor research that answers the question you actually have, delivered as short, usable insights rather than a document that sits in a drawer.
Presentations and pitch decks
Investor decks, pitch decks and sales presentations with a sharp story, clean design and numbers that hold up. I have presented to rooms of 100+ including business angels, and I will help you do the same with confidence.
Got an idea? Get a plan from AUD $5.
Describe your startup idea and receive a short, honest assessment plus a practical plan from idea to first MVP, as a PDF, or work through it step by step in your own interactive dashboard.
Start with a free 1 hour discovery workshop.
No cost, no obligation, open to any founder. We spend an hour on your idea and where you are stuck, and you walk away with a clearer picture and next steps whether or not we work together.
- Talk through your idea, customers and goals
- Spot the biggest gaps and quick wins
Hi, I'm Dan Smart.
I spent three years as Founder's Associate and Operations Lead at Paper Insurance, a pre-seed InsurTech start-up in London, helping bootstrap it from pre-revenue to revenue. I worked across sales, marketing, product, compliance and finance, so I know how it feels when everything lands on one person's desk.
I combine an entrepreneurial mindset with the quantitative and qualitative analysis I built studying Economics and Finance (First Class Honours, University of Surrey). I can build the model and read the market, then turn both into decisions a founder can act on. I am based in Perth, Australia, and work with founders anywhere.
Let's talk about your startup.
Email, call, message or WhatsApp me, whichever is easiest. Tell me a little about where you are and I will get back to you about your free discovery workshop.